The American Lung Association created this new campaign, "Quitter in You," to help smokers find the motivation to try and quit again, and access the help they need to succeed. The way we see it, there is no need for people to feel badly about their quit attempts. In fact, it’s counterproductive. And that’s what is so refreshingly different about this campaign.
The American Lung Association wants smokers to know that they are not failures, and that with each quit attempt, they learn a little more about what works and doesn’t work for them. Each attempt is a necessary step on the road to becoming an ex-smoker forever. And when you're ready to try quitting again, the American Lung Association is here to help with a wide array of resources that prove the campaign’s rallying cry, “We support the quitter in you.”
View and download print materials
The American Lung Association has developed a national communications campaign. Download the print and radio PSA campaign materials for the "Quitter in You" campaign.
